You start to think a little bit differently about your motivations and why you’re doing what you’re doing. Three, four years later, I look at my bank account statements, and I haven’t made any money with my record label. When I first got into the music business, it was like, “You need to do this interview and all this promotion even if it kills you, because it means your record is going to do this and if you don’t do it you’re not going to get this and you’re not going to get that.” Now those same kind of things don’t have that effect on me, because I don’t really care about the success anymore. I’ve grown very distant from the business, very numb to it. What are you hoping will happen with Lasers?
1, when you have these Grammy nominations, when you have this platinum single, and when you have these kind of record sales in excess of 700, when you look at things like that, that’s success. But when you have things like that on paper: when you have nine weeks at No. It’s not about selling records it’s about selling T-shirts, getting a piece of your publishing, getting a piece of your touring, and all these other kind of properties. 360 deals are the new things of the industry. Sometimes you do things that make amazing amounts of sense sometimes you do things that don’t make any sense whatsoever. Were you expecting more freedom because of the success of The Cool? So it’s like, Oh shit, now what? Now everything I do on this record is going to be unsuccessful? Then when you come in with the same formula on this next record, all of a sudden The Cool and “Superstar” become unsuccessful. Shit, now we need to cut three records … I was coming off a very successful second album.
Then you get up to the last month, everybody is happy, and you get a call from the publishing company. And the honest part, we’d record a phase of Lasers and this guy puts out an album, and it’s like, we got to compete with that. When I say dishonest, I mean the label coming in and sort of messing things up. Some of it was honest and some of it was dishonest. So what was the reason for the Lasers hold up? Lasers came in phases. We spoke with the artist about ho-hum hip-hop (Justin Bieber included), his beef with President Obama, and his tumultuous relationship with the industry. The album has since leaked online to some negative reviews, but on March 8, those rallying fans can finally take a legal listen and decide for themselves what they think of Fiasco’s latest. Fiasco and Warner Music Group CEO Lyor Cohen came out carrying a boom box and gave the crowd a listen to what they’d been waiting for: Lasers.
In October 2010, nearly 200 Lupe Fiasco fans stood outside the New York offices of Atlantic Records to protest the delay of Fiasco’s third studio album.
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